Following February’s unveiling of Wandsworth’s new W logo, the Council has announced sweeping expansions of its W-centric rebranding initiative across all borough services.

In February, we reported on Wandsworth Council’s modern rebrand featuring a stylised W logo designed by Grandad Digital Limited. The £13,824 rebranding coincided with Wandsworth being named London Borough of Culture for 2025.

Now, in what Council leader Simon Hogg calls “the natural evolution” of the new visual identity, Wandsworth is implementing what insiders are calling “Operation W” – a comprehensive strategy to align all council services with W-themed initiatives.

“Since our election as the majority party in May 2022 in Wandsworth: we wanted to show that Labour is changing things,” said Hogg. “We are transforming our borough, which is why we wanted to showcase the wonders we’re creating with a big W.”

This spring, the town hall will display large banners with the slogan: “Wandsworth, Where Wonders Wander.” The banners, designed to reinforce the borough’s new identity, will be placed at key locations such as the Town Hall, Wandsworth High Street, Clapham Junction, and Putney Bridge. According to Council sources, the design will feature a dynamic, flowing typography meant to evoke a sense of movement and community vibrancy. Additionally, the Council is launching a social media campaign encouraging residents to share photos with the banners using the hashtag #WandsworthWonders.

Wensleydale partnership is one of many initiative to promote the W brand

The Council has already extended its commitment to timely service with the slogan: “Wandsworth Works: We Will Within a Week,” building upon their initiative labelled “7 rings, 7-day guarantee”.

Housing developments received particular attention, with cabinet member Aydin Dikerdem announcing a spectacular move to boost affordable housing, where all new buildings providing over 100% social housing will receive automatic approval and be branded as “Wonders.”

Education is another key priority. Primary schools across the borough will introduce new uniforms featuring colourful W jerseys from the autumn term, with each school receiving a distinct W design in one of the four official brand colours. Secondary schools will follow suit in January 2026.

“Research shows that children who feel connected to their community perform better academically,” explained Graeme Henderson, Cabinet member for Education. “By wearing the W, pupils will develop a stronger sense of place and belonging within Wandsworth.”

In an unexpected development, the Council has also established a partnership with Wensleydale cheese to improve school canteen meals across the borough. The initiative, dubbed “Wandsworth’s Wise Wee Ones,” will see school lunch menus receive a complete overhaul with Wensleydale cheese featuring prominently in dishes designed by local nutritionists. Councillor Henderson claims the partnership will “revolutionise school dining while supporting British dairy producers.”

Overall, the W strategy is affecting all council departments, with specific instructions to focus primarily on W initiatives:

• The Waste initiative has introduced borough-wide food waste collection and offers two free bulky waste collections per household annually
• Health services have launched a major Wellbeing campaign in addition to their campaign “stay Warm” this winter
• The transport department will promote Walkways throughout the borough
• Enable, the parks management team, will focus on Wildlife preservation
• The business team plans to focus on generating Wealth

A new “W Committee” (aka the Wise Committee), naturally led by Paul White, will oversee all Council activities to ensure adherence to what’s being called the “W protocol of producing Wonders.” When pressed about the comprehensive nature of these changes, Councillor White emphasised:

“The new W identity isn’t just a logo – it’s a wholehearted commitment to Wandsworth’s wonderful future.”

The next movie of the Winch franchise to happen in Nine Elms

Last but not least, we have been informed that filming for Largo Winch IV: The London Connection will commence next year, bringing the high-flying billionaire adventurer to South London.

Despite being based on a successful Franco-Belgian comic series, the Largo Winch films—The Heir Apparent: Largo Winch (2008),  Largo Winch II (2011) and The Price of Money (2024)—were released in the UK but barely registered with audiences. This time, however, the stakes are higher. Wandsworth (which voted 75% in favour of remaining in the EU during the 2016 referendum and host a branch of the French Lycée), will play a central role, with key action sequences set to unfold at the Battersea Power Station development and along the Thames Path. A particularly ambitious chase scene is planned across the rooftops of Nine Elms and around the suspended swimming pool.

“The script sees Largo Winch uncovering a sinister conspiracy to replace all affordable housing with luxury penthouses,” explained a Council press officer. “It’s a gripping story of corporate intrigue, explosive action, and the mysterious disappearance of planning documents.”

The film’s inspirations reportedly stretch back to the 1980s, echoing the policies of former Conservative leader Edward Lister. In those days, then-property sales committee chairman Cllr Peter Bingle allegedly stated: “My aim is to reduce the number of Council properties in Wandsworth from 35,000 to 20,000, and to make Battersea a Conservative constituency.” Local residents, however, remain divided over whether the film is a work of fiction—or simply a documentary in disguise.