/

Battersea vs Clapham in the Evening Standard

1 min read

Author: Cyril Richert
Thanks to James Cousins’ blog I read the article the Evening Standard (ES) wrote on the small (but exemplar) issue of Asda’s store in SW11 re-branding himself as in Clapham (SW4).
Asda renaming its store in Lavender Hill “Asda Clapham“, while in front of Battersea library, and a few yards away from Battersea Art Centre, was a subject of discussion at the last meeting of the Clapham Junction Town Centre Partnership, as reported at the end of our article.
In an article titled “Name of Asda store rekindles the ‘Clapham or Battersea’ row“, the ES said:

“Now Asda in Lavender Hill has brought the dispute out into the open by naming itself Asda Clapham, leading to accusations of “false branding“.
The store defends the move by pointing out the proximity of Clapham Junction station.
[…]
Asda is considering holding a ballot in the supermarket to settle the issue. A spokeswoman said: “We just want to go with what local people want.“”

Asda’s response puzzles me. If local people answering the ballot want the name to be Asda on the moon, or Asda in wonderland, or even Asda Paris (just to please me, thanks guys!) is it good enough? Well, folks, it might be time for campaigning!

Did you like reading this article? Help us writing more!

CJAG website has been publishing local news for more than 14 years and remains committed to providing local community information and public interest journalism.

We aim to feature as much as possible on community campaigns and initiatives, local societies, charities based in the area, fundraising efforts by residents and helping residents.

We've always done that and won't be changing, in fact we'd like to do more.

Until recently, all stories, analysis and reports published have been made with the great help of many volunteers. However, at the end of the day it cost time and efforts and we are frustrated that we cannot do more: there are many subjects that we would like to cover but we need financial resources to help us providing regular information.

We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area.

2 ways of supporting our project

Do you think what we are doing is helping the community and you want to encourage us to do more? We have set up two ways of supporting our project:

  1. Paypal: For one-off contributions, you can just use your bank card. However if you wish to encourage and support us regularly with a small amount, you will need a Paypal account to set up a monthly subscription. Click here to donate.
  2. Patreon: this is a well-known membership platform that connects content creators with supporters. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Click here to subscribe and support us regularly.

If you do support us in this way we'd be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor.

CJAG News editor and Clapham Junction Action Group co-founder and coordinator since 2008, Cyril has lived in Clapham Junction since 2001.
He is also funder and CEO of Habilis-Digital Ltd, a digital agency creating and managing websites and Internet solutions.